This Magazine Ad describe about New Industries
Programme, evolved by the Government of Kerala as a bold step towards the
solution of the massive problem of unemployment in the State. The Old Advertisement intensify that
MINI ESTATES AND MASS EMPLOYMENT
Emerging from the rich green countryside of Kerala are
groups of sheds-utilitarian structures whose modest appearance belies their
great significance.
Each shed houses a small scale industry. Ten sheds grouped
together form a mini industrial estate employing about a hundred people. By
this reckoning, one thousand industrial estates in Kerala's villages will
employ a lakh of people directly and lakhs more indirectly.
This is the 5-year target of the New Industries Programme,
evolved by the Government of Kerala as a bold step towards the solution of the
massive problem of unemployment in the State.
The key person here is the entrepreneur. Encouraging
existing entrepreneurs to start small units all over the State, the programme
also identifies new entrepreneurs; motivates them to remould their concepts for
launching on a new way of life; educates and trains them in all aspects of
their chosen industries.
The New Industries Programme transforms the concept of rural
industrialisation into nothing less than a mass movement. It is the first
massive effort to systematically attempt the dispersal of industry in rural
areas; to evolve a comprehensive governmental and corporate machinery; to
commit itself to a joint promotional effort with all financial and technical
agencies; to provide the entrepreneur with a complete package of integrated
services from project in a co-ordinated, integrated and speedy industrial promotion
system that saves the entrepreneur money, time and effort.
Setting realistic targets and unleashing intensive effort
based on a comprehensive strategy, the programme seeks to mobilise all
available resources in transforming the economy of Kerala and in eradicating
rural poverty, thereby implementing one of the tenets of Shrimati Indira
Gandhi's revolutionary socio-economic programme.
A start has been made. A change has been set in motion.
In the first wave of this change, 100 industrial estates
went into stream, fittingly, on the first of November 1976, the twentieth birth
anniversary of Kerala State.
There are the beginnings of a new way of life in the Kerala
countryside. There is an awakening amidst the coconut groves and along the
backwaters. There is a promise in the land...
Kerala is marching forward to a great industrial
future.
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