ROLEX Vintage Magazine Ad

The Vintage Magazine Advertisement defines ROLEX watches which may seem a bit heavy for a watch. The Old Ad emphasize as ….

If you were flying the Concorde tomorrow

you'd wear a Rolex

One essential piece of equipment in Pan Am's Concords weighs nearly a quarter of a pound.

Which may seem a bit heavy for a watch.

But its Oyster case is carved from a solid block of hardened Swedish stainless steel (carved from 18 ct. gold it weighs even more). Inside its solid walls is a rotor self-winding officially certified chronometer. And outside, its big honest face tells the time in two time zones at once. And the data.

So much of the work is done by hand, it takes us more than a year to build a Rolex.

However, the Pan Am pilots who will fly the concorde are rigorously demanding about the performance of their watch. So if a Rolex weren't so heavy... it wouldn't fly.

The Rolex Pan Am pilots wear is the GMT-Master.