MINI ESTATES an Old Ad

This Magazine Ad describe about New Industries Programme, evolved by the Government of Kerala as a bold step towards the solution of the massive problem of unemployment in the State. The Old Advertisement intensify that

MINI ESTATES AND MASS EMPLOYMENT

Emerging from the rich green countryside of Kerala are groups of sheds-utilitarian structures whose modest appearance belies their great significance.

Each shed houses a small scale industry. Ten sheds grouped together form a mini industrial estate employing about a hundred people. By this reckoning, one thousand industrial estates in Kerala's villages will employ a lakh of people directly and lakhs more indirectly.

This is the 5-year target of the New Industries Programme, evolved by the Government of Kerala as a bold step towards the solution of the massive problem of unemployment in the State.

The key person here is the entrepreneur. Encouraging existing entrepreneurs to start small units all over the State, the programme also identifies new entrepreneurs; motivates them to remould their concepts for launching on a new way of life; educates and trains them in all aspects of their chosen industries.

The New Industries Programme transforms the concept of rural industrialisation into nothing less than a mass movement. It is the first massive effort to systematically attempt the dispersal of industry in rural areas; to evolve a comprehensive governmental and corporate machinery; to commit itself to a joint promotional effort with all financial and technical agencies; to provide the entrepreneur with a complete package of integrated services from project in a co-ordinated, integrated and speedy industrial promotion system that saves the entrepreneur money, time and effort.

Setting realistic targets and unleashing intensive effort based on a comprehensive strategy, the programme seeks to mobilise all available resources in transforming the economy of Kerala and in eradicating rural poverty, thereby implementing one of the tenets of Shrimati Indira Gandhi's revolutionary socio-economic programme.

A start has been made. A change has been set in motion.

In the first wave of this change, 100 industrial estates went into stream, fittingly, on the first of November 1976, the twentieth birth anniversary of Kerala State.

There are the beginnings of a new way of life in the Kerala countryside. There is an awakening amidst the coconut groves and along the backwaters. There is a promise in the land...

Kerala is marching forward to a great industrial future.